Senin, 26 Agustus 2013

BillBoard advertising

Absolut Vodka

Billboards are the most common form of outdoor advertising. Large and prominently placed, ad agencies are continually thinking of new and innovative ways to use them to grab the attention and imagination of their target audience. The following brilliantly creative examples of billboard design do exactly that.

Absolut's long-running ad campaign transformed an ordinary billboard into a stylish NYC apartment back in 2000

Absolut Vodka's long-running advertising campaign is one of the most successful consumer products campaigns in the history of advertising. Known for it creative design, the company outdid itself back in 2000 when it created this eye-catching billboard.

After teaming up with fellow Swedish global brand IKEA, the company transformed a billboard in Manhattan into a stylish, but cramped, New York City apartment turned on its side - and shaped like an Absolut bottle. Genius.

iPod and iTunes

Apple made sure there'd be no chance of missing this advertising campaign for its iTunes store and iPod. Towering several feet in the air, the attention-grabbing design features a fountain of products that can be purchased and enjoyed on the popular portable media player.

Apple's message is simple: combine an iPod with iTunes and you have an endless source of entertainment at your fingertips.